Let me explain a little...
Potential customers coming to your site are making split-second decisions about whether or not to give you their precious time. (Just as you do when you arrive at a new site...) If more than 60% are leaving almost at once then something is fundamentally wrong with your site or your strategy for attracting visitors. Probably both.
Then, what are the visitors who stay on your site doing? Are they taking an action before they leave that moves them closer to doing business with you? For example, do they email you, phone, make a note to visit you, or tell their friends about you? If not, you must improve your site.
That's it!
If you want a definition of an effective business website, it's this:
1) Find out what your visitors are doing on your website, as described above. If your webmaster can't tell you this basic information, you need a different webmaster.
2) When you have analysed your statistics, ask your webmaster for a strategy to improve the effectiveness of your site. All sites can be improved! If you are unhappy with the answers or the results, contact me. I can work with you and/or your webmaster to agree and implement changes that will make your site more effective.
3) Bookmark this site* so you can find it again when you need
to – or just contact me now to arrange a no-obligation
look at, and brief discussion of, your site.
* SPEED TIP: Try Ctrl+D on your keyboard
PS Your webmaster's effectiveness improvement strategy should cover the following elements:
PPS How am I doing?
1) How long have you been on my mini site?
2) Have you taken, or are you about to take, one of my desired actions? (i.e. bookmarked the page, emailed me, or phoned me.
Here are a few examples of websites I have produced. (The links open in new windows)
Telecare Aware
Waterside Dental Health at Canary Wharf, Docklands
Owene Energy
Marcia Road
Opazity add-in for PowerPoint
See the About page for more information on web design and optimisation.